By Tom Monaghan, PGA of Canada, President, Monaghan Golf Group
Beliefs. Values. Character.
These three words help to describe your corporate culture. It is the beliefs that are held by management and staff, the values they hold most precious, and the character traits that make them unique in the marketplace.
Culture is what sets companies apart from their competition. What is your company culture and is it bringing you success?
Some company cultures can cause dysfunction and failure. Even the most successful companies sometimes need to look at their culture and make changes to save themselves.
Apple is an excellent example. Apple’s culture is based on innovation and a passion for introducing new products. However, it also was known for its culture of secrecy and its intense work ethic strongly based on deadlines.
Its CEO, Steve Jobs, was known for his quirky, demanding style and leadership by fear. Though much of the company’s original DNA is intact, most of the dysfunctional cultural characteristics have gone away under the direction of new CEO, Tim Cook. Cook has encouraged a more collaborative culture with more focus on employees and social responsibility.
Let’s explore what makes a corporate culture: a vision statement, authentic values, practicing what you preach, employing the right people (be selective), your environment, and the story your company seeks to tell.
The thing to remember is that EVERY company has a culture. The most successful are the ones who have cultivated and embraced their culture and made it a part of their story. They use it in their marketing efforts and it encompasses everything they do day to day, and strategically.
Identifying your company culture and either nurturing it or changing it is important to the long-term success of any golf operation.