By Vanessa Salomons: Director Of Retail, Monaghan Golf Group
HOW TO TURN YOUR GOLF RETAIL OPERATION AROUND WITH ONE FEELING
Growing your retail operation in a downward market turn can happen. It can be as lucrative as it once was. How? You have to find the passion that was once there.
The Golf Business is notorious for creating "Jack's of all trades" - You all know what I am talking about. As a Professional you are expected to do everything from taking green fees, creating budgets, teaching, running your retail operations, managing tournaments and countless other jobs that I sincerely do not have room to list. As I write this I cannot think of one other career out there that has this much diversity.
Because of this diversity and lack of time during our busy and short golf season you can imagine how easy it is to get pulled in so many different directions.
This leads me to the point at hand… Retail in your operations CAN produce positive results if you can find a way to make it a priority.
I am continually asked about small shop retail (pro shops in general) and how to build something more. More sales, more clients, just more. I am not going to lie... There is a general frustration about the business - from all of you and from me as well. I still have the passion though. I want nothing more than to see every single golf shop in Canada exceed their own expectations and I believe that we need to start back at reigniting the passion for the retail aspect of our world... you know the cool stuff that goes along with this great game....
I know for a fact that many of you absolutely love the products in our business…The equipment, the clothing, the accessories… THE STUFF…..
You must take an inward look at your approach to retail in your operations and ask yourself these questions: